Tomorrow: Hero-ween!

Happy Sunday! 

Thank you all for joining us last Monday for our meeting in collaboration with the UMass Society of Women Engineers. We hope you enjoyed hearing from Dell Technologies about their company, the panel's interview tips, and all the great internship and full-time opportunities they have available! 

As a reminder, our next meeting will be held tomorrow, Monday, October 30th at 7 pm in Flavin Auditorium  We will be celebrating Hero-ween! Join us for a night full of fun Halloween trivia, treats (including insomnia cookies provided by Dell!), and games hosted by our Co-Directors of Social Events, Camryn and Bella! Come in costume for a chance to win "best costume," and submit your favorite childhood Halloween look for another contest here. Prizes will be courtesy of Hero Cosmetics so you do not want to miss this!

We will NOT be live-streaming this meeting, so come join us in person!


Committees:

  • Marketing: The next Marketing Committee meeting will be Wednesday, November 1st at 7 pm in Isenberg 118 for a Canva Workshop. Come learn about how to use this platform!

  • Peer Mentorship: Keep an eye out for details about our next event!

  • Community Service:  The next Community Service meeting will be on Wednesday, November 8th at 7:30 pm in Isenberg G26 topic TBD!


Content:

  • Podcast: "Out of Office (with WiB)" Episode 12, "Advice from your Co-Presidents" hosted by our Director of Communications Lisa Freeley and featuring our Co-Presidents Caroline Tierney and Rachael Doyle is out now! Stream on Spotify using this link, or on Apple Music using this link! If you are interested in being on the podcast, working behind the scenes, or just learning more, fill out this form!

  • Blog: The next blog post is up! Check out, "How to Manage Mid-Semester Feels" by Ryo Nozawa, at this link. 

Merch: Our merch for this year is out! Fill out this interest form but note that it is NON-BINDING and will allow us to estimate order quantities and better outline pricing details. The true order form will be coming soon. This form will only be open until TOMORROW, Monday, October 30th so fill it out now!

Etiquette Dinner: This event has filled up so if you have already registered please be sure to pay $20 to @UmassWib on Venmo or bring cash to tomorrow's meeting to lock in your spot. You have until Friday, November 3rd to pay and lock in your spot! If you didn't get a chance to sign up, you can join the waitlist here (spots will open up if those already registered drop out or don't pay by Friday, so definitely add your name to the waitlist!). 

If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events, and opportunities.
 

Have a comment or concern? Please don't hesitate to fill out this anonymous feedback/report form.  

UMass Opportunities

  • Women of Isenberg: The Women of Isenberg (WoI) Conference is an opportunity for students to connect with professionals to build support networks, share their experiences, and communicate with one another about the challenges women and young professionals face in their careers. The conference will be held on February 10th, 2024 at the UMass Amherst Campus Center Auditorium. Register early here to save on your tickets!

  • Isenberg Undergraduate Consulting Group: IUCG is Umass' student-run strategy group that does real-world work helping companies solve their problems. They are looking for freshmen and sophomores to join their team as Junior Analysts, apply here by November 10th and see this flyer for more information!

  • Jerry Hong Event: Legendary alumni and hedge fund manager Jerry Hong is coming back to speak to Isenberg students on November 1st from 5:30-6:45 pm in Isenberg 108. He will be discussing recruitment and career paths on Wall Street, be sure to join if interested! 

How to Manage Mid-Semester Feels

By: Ryo Nozawa

As midterms are coming to an end and Halloweekend is commencing, times can be overwhelming. The culmination of the first half of the semester brings you to one exam and stress may be at its apex. Here are a few tips on relieving some burdens and how to stay safe over the weekend from a 19 year old still trying to figure out life. 

1. Take some time for yourself. 

It is easy to want to drown yourself with friends after all the studying and sleepless nights and it is always refreshing to laugh with friends…however, it is incredibly important to take a moment to yourself. Check in with yourself and see how you feel in the moment. Sad? Tired? Angry? These are all valid emotions that need to be addressed. Mid-semester can be exhausting with the fluctuations in stimulations. Remind yourself that it is okay to stay in, watch a show, and take care of yourself. 

2. Stay hydrated!

Especially as we are in the midst of Halloweekend where nightly excursions can lead to some dehydration and disorientation. Remember to drink plenty of water to stay healthy. I would suggest around 2.5 liters of water a day (I try). Obviously it depends on different people but if you plan on being extra spooky this season, hydration will save you and the next morning, you will thank yourself.

3. Remember your obligations.

Keeping up with one's responsibilities can be a lot especially during a fun weekend. However, whenever I get swept away, I try to remind myself of a work-life balance. I am a strong supporter of its equality, believing that if you work hard, you can play hard. If you remember to get those assignments done and send those emails, you will feel even better having fun (I am still working on this one as I am sure many of you are as well and that’s okay!)

Conclusion:

Sometimes the mid-semester emotions can weigh you down but I think being patient with yourself is important, as well as extending that same gesture to others. Never forget you are human with human emotions and feelings. Care for yourself and others! If you find yourself in a tough situation, reach out. It is shocking how many people are willing to help, listen, and give a warm embrace. Remember to stay safe, stay warm, and stay positive!

Next Week: Hero-ween!

Happy Wednesday! 

Thank you all for joining us on Monday for our meeting in collaboration with the UMass Society of Women Engineers. We hope you enjoyed hearing from Dell Technologies about their company, the panel's interview tips, and all the great internship and full-time opportunities Dell has available! If you're interested be sure to contact daniel.butka@dell.com and include your resume by 12pm tomorrow and mention our meeting so he can get some visibility on your application!

Our next meeting will be held on Monday, October 30th at 7 pm in Flavin Auditorium. We will be celebrating Hero-ween! Join us for a night full of fun Halloween trivia, treats (including insomnia cookies!), and games hosted by our Co-Directors of Social Events, Camryn and Bella! Come in costume for a chance to win "best costume," and submit your favorite childhood Halloween look for another contest here. Prizes will be courtesy of Hero Cosmetics so you do not want to miss this!

We will NOT be live-streaming this meeting, so come join us in person!
 

Committees:

  • Marketing: The next Marketing Committee meeting will be Wednesday, November 1st at 7 pm in Isenberg 118 for a Canva Workshop, don't miss it!

  • Peer Mentorship: Keep an eye out for details about our next event! 

  • Community Service:  The next Community Service meeting will be TONIGHT Wednesday, October 25th in Isenberg G26 it will be Letter Writing: Love for our Elders! 


Content:

  • Podcast: "Out of Office (with WiB)" Episode 12, "Advice from your Co-Presidents" hosted by our Director of Communications Lisa Freeley and featuring our Co-Presidents Caroline Tierney and Rachael Doyle is out now! Stream on Spotify using this link, or on Apple Music using this link! If you are interested in being on the podcast, working behind the scenes, or just learning more, fill out this form!

  • Blog: The next blog post is up! Check out, "Top 3 Marketing Campaigns in 2023: Gen Z the New Target Market" by Kylie Accera, at this link. 


Merch: Our merch for this year is out! Fill out this interest form but note that it is NON-BINDING and will allow us to estimate order quantities and better outline pricing details. The true order form will be coming soon. This form will only be open until Monday, October 30th so fill it out now!

Etiquette Dinner: Join us for a 4-course UMass Dining Catered dinner where we will hear from Dr. Melissa Baker about proper etiquette in a restaurant setting! It's one of the best events all year but there are only a few spaces left so register here now! If you have already registered please be sure to pay $20 to @UmassWib on Venmo or bring cash to lock in your spot!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events, and opportunities. 

Have a comment or concern? Please fill out this anonymous feedback/report form. 

UMass Opportunities

  • Women of Isenberg Community Council: Help create the Women of Isenberg conference panels and workshops, gain access to their exclusive community networking events, and attend the conference! Apply by Friday, October 27th here or see this flyer. 

Additional Opportunities

  • Citi Fireside Chat: Join a fireside chat with the Citi Banks Spread Products Investment Technologies (SPRINT) team this Friday, October 27th at 12 pm. This is a great opportunity to learn more about investing in emerging markets and venture capital, register here! 

  • Harvard Intercollegiate Business Convention: This event is taking place on Saturday, November 4, 2023, from 9 am to 5:30 pm both in-person on Harvard’s campus in Cambridge, MA, or on Zoom. There will be 20+ speakers, a networking lunch, and workshops! Buy tickets here. 

Tomorrow: Dell Technologies Panel!

Happy Sunday! 

Thank you again for joining us for last week's meeting with Terdayne in collaboration with UMass ASCE! We hope you enjoyed hearing about Terdayne and learning some new interview tips and tricks. Be sure to check them out if you missed the meeting!

As a reminder, our next meeting will be held tomorrow, Monday, October 23rd at 7 pm on ZOOM. We will be collaborating again this week, this time with the UMass Society of Women Engineers (SWE) to host Dell Technologies! Panelists will share more about the company culture, opportunities at Dell, and what life looks like as a recent grad, be sure to join us!

Here is Dell's Zoom link, note it is NOT our normal link:
Zoom Link: https://dell.zoom.us/j/92362851512?pwd=REJaYUxRR2VyM3hiY1Fma0JCdEtVZz09  
Meeting ID: 923 6285 1512


Committees:

  • Marketing: The next Marketing Committee meeting will be Wednesday, November 1st at 7 pm in Isenberg 118 for a Canva Workshop. Come learn about how to use this platform and help out with the club merch designs, don't miss it!

  • Peer Mentorship: Keep an eye out for details about our next event!

  • Community Service:  The next Community Service meeting will be on Wednesday, October 25th in Isenberg G26 topic TBD!


Content:

  • Podcast: "Out of Office (with WiB)" Episode 12, "Advice from your Co-Presidents" hosted by our Director of Communications Lisa Freeley and featuring our Co-Presidents Caroline Tierney and Rachael Doyle is out now! Stream on Spotify using this link, or on Apple Music using this link! If you are interested in being on the podcast, working behind the scenes, or just learning more, fill out this form!

  • Blog: Check out, "How to Get a Real Estate License in Massachusetts" by Abbey MacDonald, at this link. 


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events, and opportunities.
 

Have a comment or concern? Please don't hesitate to fill out this anonymous feedback/report form.  

UMass Opportunities

  • Women of Isenberg Community Council: Help create the Women of Isenberg conference panels and workshops, gain access to their exclusive community networking events, and attend the conference! Apply by Friday, October 27th here or see this flyer. 

Top 3 Marketing Campaigns in 2023: Gen Z the New Target Market

By: Kylie Acerra

1.  Travis Kelce x DIRECTV

It is no surprise Travis Kelce is being looked at for boosting viewership rates with his marketing campaigns. After being published with Taylor Swift, Travis Kelce and the NFL have seen record-breaking viewership numbers and merchandise sales specifically by Gen Z for the #87 Chiefs jersey. But Taylor Swift cannot take all the credit because, according to Spotify, the football star currently hosts the #1 podcast in the world. Similarly, Kelce is trending on social media with his role in the Kelce documentary starring Jason Kelce. Capitalizing on Kelce before his popularity in the media, DIRECTV has used the player to announce its movement into the sports broadcasting industry. As DIRECTV’s “Overly Direct Sportsperson,” Kelce addresses the compromises TV competitors often force fans to make by using the playful slogan “Sack the Sunday Scaries”. Opening DIRECTV to the world of sport, Kelce continues to be the face behind the marketing strategy of gaining Gen Z subscribers. The television platform is adapting to the times of sports streaming and the legalization of sports gambling by offering access to games, statistics, and scores. Their advantage with NFL broadcasting is making the fan experience easier with a one-place destination for a variety of sports content. Focusing on the differentiation of customer experience with sports access, aggregation, and personalization- DIRECTV has shifted from the outdated cable TV model to the advantageous streaming model that has captivated Gen Z.

2.      Ice Spice x Dunkin’ Donuts

The New York Times and Billboard have named her as “rap’s new princess” and MTV has awarded her with “Best New Artist”- Ice Spice the new celebrity of Gen Z has taken the charts by storm. With a name like Ice Spice, it was only a matter of time until October hit and someone would ask her to do a pumpkin spice collaboration. Dunkin’ Donuts, a company that needs to keep Gen Z interested with new flavors and deals, really capitalized on the opportunities Ice Spice would bring. Rising every day, the use of social media (predominantly TikTok) has become the most successful Marketing tool for the younger generations. Now that Dunkin’ had their reach of Gen Z, all they needed was a product. What better than logistically putting together two products, the munchkin and frozen coffee, to save on revenue? The munchkin drink, a play on Ice Spice’s song Munch, was just one perfect combination in this marketing campaign. Co-starring in the commercial, Ben Affleck also directed the commercial with his new company Artists Equity (an agency and production brand). Announcing a partnership needs to be carefully crafted to gain the most engagement, but by bringing together Ice Spice and Ben Affleck they successfully brought attention to the Artists' Equity and Dunkin’ Superbowl partnership and a new Gen Z drink.

3. Kendall Jenner x Uber Eats

The most watched show, The Kardashians, with an average of 1.9 million viewers this season has seen a 7% increase from last season- according to Hulu. Uber Eats, whose target market is mostly Gen Z located in the United States, is expanding to Australia. By taking two global celebrities Kendall and Kris Jenner, who are popular in the Gen Z demographic, Uber Eats was able to gain the interest of viewers. Uber Eats competing with other food delivery services needed to gain the hearts and wallets of Gen Z. By taking the most famous interaction with food on social media in 2023- Kendall Jenner and her lack of ability to cut a cucumber- Uber Eats was able to increase Gen Z engagement rates. While the commercial stars many Australian stars to gain interest in Australia, they still were able to gain engagement nationwide by using America’s favorite reality TV family. The marketing tactics many companies are using now have changed from what will get the most views on TV to what will get the most engagement on TikTok. When expanding globally have a worldwide, popular celebrity be the face of your operation because they will get copied and pasted into Gen Z TikTok accounts.