5 Iconic Ads That Live in my Mind Rent Free

By Rachael Doyle

Digital marketing experts estimate that the average American is exposed to around 4,000 to 10,000 advertisements every day, according to Forbes. With social media sites making this process more seamless than ever before, it seems rare to find ads that really stick out as engaging or interesting. Usually the ads I see on my feed are pulled from sites like Amazon, and simply include a slideshow of products I’ve looked at or talked about in the last week. What an interesting experience for all the wrong reasons.

As a marketing major myself, I am always looking for advertisements that stand out as informative, creative, and a little out of the box. The really good ones make you think even after the ad is over. Here are five ads that have done that for me- and will always live in my mind rent free.

Jake from State Farm

Not including this ad in my list would be a genuine crime. Everything about it is just perfect, from the delivery of the actors to the messaging. They even used real State Farm agents for this original ad, which just pulls everything together so nicely. The original Jake may have moved on to another company, but him and his khakis will remain iconic for the State Farm brand forever.

Doritos Ultrasound

Doritos commercials are known for always being a little out of the ordinary, but this one goes out of its way to prove that Doritos can be enjoyed by multiple generations. Featured during SuperBowl 50, many still describe it as one of the best SuperBowl ads of all time- and I definitely agree that it stands out among the rest.

Alexa Loses Her Voice

I know I just mentioned an example of when Amazon has utilized poor advertising, but this SuperBowl ad they created promoting Alexa was genius. Featuring a list of stars including Gordon Ramsay, Cardi B, and even Jeff Bezos himself really helped bring the service to life, making it fun and effective for viewers. 

KFC- ‘FCK’ Campaign

I learned about this case last year in my brand management class, and it is a genius example of how to strengthen brand loyalty during a PR crisis. KFC was having distribution issues that ended in catastrophe as they had to shut stores down. They responded to mass complaints with this ad campaign, which grabbed the eye while taking accountability for their issues. Overall a fantastic campaign that gave them enough time to pull themselves together and reopen stores for continued success. 

Always ‘Like a Girl’

Probably one of my favorite ads of all time! This campaign really brings a great perspective to how young girls and women are treated in the media, and how it is up to us to change that perspective. It is so moving to see how Always used their platform, especially during the SuperBowl, to send such a powerful message that will hopefully influence viewers while promoting their brand messaging. 

Thinking of an iconic ad that I may have missed? Reach out and let me know your favorite ads, I’m always looking out for new and creative ways that brands are sharing their messaging :-) 


Next Week: WiB x WOI Networking Event!

Happy Wednesday! 

Thank you all for joining us at our Monday meeting! We would like to thank UMass Smart About Money (SAM) for joining us, and Elana Sadok for sharing her wonderful presentation! We hope you all learned something new about financial literacy, and enjoyed discussing with your financial goals with your peers. To learn more about SAM, and the other resources we have on here at UMass, visit this link. Interested students are also invited to apply to be a SAM Financial Peer Advisor by sending their resume via email!

Our next meeting will be held on Monday, March 6th at 7pm in the Isenberg Hub! We will be collaborating with Women of Isenberg (WOI) for a fun night of networking! This meeting will be a great way to informally connect with other members, and learn more about the upcoming WOI Conference. This event will be best attended in person, so we will not be offering a zoom link. We hope to see you there!

WiB Boston Trip: Registration for our annual WiB Boston trip is now open! This trip is an all day event, where we will tour multiple companies, network with business professionals, and attend a panel event. Space is limited, so if you are interested we encourage you to sign up now! Click this link to learn more and sign up!


Committee/Program Reminders:

  • Community Service Committee: TONIGHT Wednesday, March 1st at 6pm (Isenberg 119): UMass Dance Marathon and Goal Setting (To sign up for the committee, fill out this form!)

  • Marketing Committee: Wednesday, March 8th at 7pm (Isenberg 118): (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: TOMORROW Thursday, March 2nd at 6pm (Berk Private Dining Room): Please be in contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

    • You can also apply to record your own episode by filling out this form, or reach out to Rachael with questions!

  • Blog: Check our most recent blog post, "Using the Wellness Wheel as a Women in Business" by Elana Sadok, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

Click below to watch our most recent meeting!

UMass Opportunities

Isenberg Marketing Club
The Isenberg Marketing Club is hosting their annual career networking night TONIGHT Wednesday, March 1st at 5:30pm in the Marriott Center. You do not have to be a marketing major to attend, however, it is a networking event specifically geared toward marketing. Click this link to submit your resume for the event!

Isenberg Undergraduate Consulting Group
Isenberg Undergraduate Consulting Group (IUCG) will be hosting their second annual Strategy Case Competition this Spring! Students of any major are invited to register in teams of 4. The competition will be judged by representatives from major firms, and the top four winning teams will take home a total of $5,000 in cash prizes! Registration is open until March 10th at 11:59pm. To learn more, click this link. 

Women of Isenberg Conference: Registration for the 10th Annual Women of Isenberg Conference is still open! This event will be held on Saturday, March 25th from 8:30am to 3:30pm. All are welcome to attend this is incredible opportunity to learn from panel speakers, participate in networking workshops and much more. To learn more about the event and register, click this link. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference, so sign-up now! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees!

Additional Opportunities

Epsilon 
Epsilon, a global marketing company, invites current freshman and sophomores to apply for their 2023 Epsileaders Program. This is a one-day immersion program, designed for students looking to build their network and learn more about Epsilon. For more information, click here

Tomorrow: WiB x SAM!

Happy Sunday! 

Thank you all for joining us at our yoga class in the Isenberg Hub earlier today! We would like to extend a special thank you to our Director of E-Board, Dasha Shterenberg, for leading a relaxing class and helping us to start the week of right. 

Our next meeting will be held tomorrow Monday, February 27th at 7pm in Mahar Auditorium, and we will be welcoming UMass Smart About Money (SAM)! Student SAM Financial Coach, Elana Sadok, will be leading the meeting, sharing their signature “How Not to Go Broke in College” presentation. She will be discussing the ins and outs of financial literacy, including budgeting, building credit, and paying off student loans. Get excited to step into your wealthy life!

Women of Isenberg Conference: Registration for the 10th Annual Women of Isenberg Conference is still open! This event will be held on Saturday, March 25th from 8:30am to 3:30pm. All are welcome to attend this is incredible opportunity to learn from panel speakers, participate in networking workshops and much more. To learn more about the event and register, click this link. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference, so sign-up now! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees!

WiB Boston Trip: Our annual WiB Boston trip, where we travel to Boston to tour multiple companies and network with business professionals, will be held this March! If you are interested in learning more about this opportunity, please fill out this interest form.


Committee/Program Reminders:

  • Community Service Committee: Wednesday, March 1st at 6pm (Location TBD): UMass Dance Marathon and Goal Setting (To sign up for the committee, fill out this form!)

  • Marketing Committee: Wednesday, March 8th at 7pm (Isenberg 118): (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: Thursday, March 2nd at 6pm (Berk Private Dinner Room): Please be in contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

    • You can also apply to record your own episode by filling out this form, or reach out to Rachael with questions!

  • Blog: Check our most recent blog post, "Using the Wellness Wheel as a Women in Business" by Elana Sadok, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

UMass Opportunities

UMass Smart Women Securities (SWS)
UMass Smart Women Securities (SWS) invites interested students to attend their next meeting TONIGHT Sunday, February 26th at 6pm in Isenberg 108. They will be welcoming guest speaker Monsoon Pabrai, who is a Managing Partner and Portfolio Manager of Drew Investment Management

SWS also invites students to participate in their Spring Research Teams! Participants will be assigned groups to construct a stock pitch over the course of the semester to pitch to the entire club. No experience is needed, and applications are due TONIGHT Sunday, February 26th. Click here for more information.

Isenberg Marketing Club
The Isenberg Marketing Club is hosting their annual career networking night on Wednesday, March 1st at 5:30pm in the Marriott Center. You do not have to be a marketing major to attend, however, it is a networking event specifically geared toward marketing. Click this link to submit your resume for the event!

Minuteman Alternative Investment Fund 
The Minuteman Alternative Investment Fund, (MAIF) a student run hedge fund, is currently accepting applications for their Alternative Investment Diversity Program (AIDP). This program offers students with a range of activities and trainings to help them enhance their financial skills and interests. Applications are due on Tuesday, February 28th. To apply and learn more, click here, and reach out here with questions. 

Additional Opportunities

Epsilon 
Epsilon, a global marketing company, invites current freshman and sophomores to apply for their 2023 Epsileaders Program. This is a one-day immersion program, designed for students looking to build their network and learn more about Epsilon. For more information, click here

Using the Wellness Wheel as a Woman in Business

By: Elana Sadok

As a woman in a business major in college, you likely have a lot on your plate. Between classes, assignments, internships, and job interviews, it can be easy to neglect your own well-being. However, taking care of yourself is essential to your success both in school and in your future career. One tool that can help you prioritize your well-being is the wellness wheel.

The wellness wheel is a model that measures your overall well-being across different dimensions. By taking a holistic approach to well-being, the wellness wheel can help you identify areas that may need more attention and develop a plan to improve your overall quality of life. Let's explore how the wellness wheel can apply to your life as a woman in a business major.

Physical Wellness

Physical wellness is the first dimension of the wellness wheel. As a college student, you may find it difficult to maintain a healthy lifestyle, but it's important to prioritize your physical well-being. This means getting enough sleep, eating a balanced diet, and exercising regularly. The Rec Center has really fun spin and yoga classes that I enjoy attending. Consider signing up for a workout class with a friend to help you stay accountable. On the nutrition side, intuitive eating and consuming foods that make you feel good are a critical component of your physical wellness.

Emotional Wellness

The emotional dimension of the wellness wheel includes managing stress, developing self-awareness, and practicing self-care. As a business major, you may face high-pressure situations and deadlines that can lead to stress and anxiety. It's important to take care of your mental health by practicing mindfulness and self-care activities such as journaling or meditation. My favorite way to wind down is by using the Insight Timer app, playing a short guided meditation while holding my smoky quartz crystal and sitting by a window to soak in the natural light. 

Intellectual Wellness

The intellectual dimension of the wellness wheel focuses on personal development and lifelong learning. As a business major, you're already on the path to intellectual wellness by pursuing a college degree. However, it's important to continue learning and growing outside of the classroom. Consider attending industry conferences or networking events to expand your knowledge and build connections. The Women of Isenberg Conference is a great opportunity to enhance your intellectual wellness! Some of my favorite activities to practice critical thinking include reading (I am reading If Women Rose Rooted right now and it is so good!) and doing puzzles like the Wordle.

Social Wellness

The social dimension of the wellness wheel includes building and maintaining healthy relationships, communication skills, and a sense of community. As a college student, you have access to a wide variety of social opportunities such as clubs and organizations, networking events, and social media. It is amazing that you are already part of WiB where you can find like-minded individuals and build your network. Finding community through different parts of your life, like class or sports, continues to cultivate that sense of belonging beyond your inner circle. 

Occupational Wellness

The occupational dimension of the wellness wheel focuses on job satisfaction, work-life balance, and career development. As a business major, you're likely already thinking about your future career. It's important to set goals and create a plan to achieve them, but don't forget to take care of yourself along the way. Consider taking breaks and practicing self-care to prevent burnout. 

Spiritual Wellness

The spiritual dimension of the wellness wheel includes mindfulness, purpose, and connection to something greater than oneself. While spirituality can be a personal and private matter, it's important to consider your values and beliefs as they relate to your overall well-being. Consider exploring meditation, yoga, or other spiritual practices to help you find balance and inner peace. My favorite way to connect with the greater purpose is by practicing yoga and focusing on my breath. Likewise, I listen to my intuition when it is telling me whether I find purpose and connection in a particular activity. If it doesn’t then I remove it from my life. As I move through life, what keeps me going in my day-to-day, is my mindfulness and connection to the greater purpose beyond the menial tasks at hand, like submitting a homework assignment or listening in class. 

Environmental Wellness

The environmental dimension of the wellness wheel includes sustainability, access to clean air and water, and living in a safe and supportive community. While you may not have control over all aspects of your environment, there are things you can do to promote environmental wellness. Consider reducing waste and supporting sustainable practices both on and off campus. Continuing to learn about how you can be a more conscious consumer can enhance your environmental wellness. I try to incorporate as many plant-based foods in my diet as possible as well as cut back on shopping for new things. My default is looking within my community first for things I may want or need, then thrift stores, and then finding it elsewhere. A helpful way for me to cut back on consumption is to reduce my wants for material items and find purpose within my spirituality instead. 

Financial Wellness 

The financial dimension of the wellness wheel includes creating a budget, managing your debt, starting to invest, building an emergency fund, negotiating your salary and educating yourself. By tracking your income and expenses, you find solace in knowing where your money is going and what kind of spender you are. Knowing your options and creating a plan for repayment is critical to managing your student debt. Consider starting your emergency fund now so that you have something to fall back on if you have to go to the hospital or your car or laptop breaks down. Continue to educate yourself on financial literacy and checking in with your goals each month to ensure your progress. Luckily, Smart About Money will be giving a tremendous presentation on financial literacy on Monday (2/27)! 

In conclusion, the wellness wheel is a useful tool for anyone looking to prioritize their well-being. As a woman in a business major in college, it's especially important to take care of yourself as you navigate your education and future career. By considering each dimension of the wellness wheel and taking steps to improve your overall well-being, you can set yourself up for success both in college and beyond.

Next Week: WiB x SAM!

Happy Wednesday! 

We hope you all had a lovely holiday weekend! Our next meeting will be held on Monday, February 27th at 7pm in Mahar Auditorium, and we will be welcoming UMass Smart About Money (SAM)! Student SAM Financial Coach, Elena Sadok, will be leading the meeting, sharing her “How Not to Go Broke” presentation. 

As we did not meet this past week, we invite you to join us for a Vinyasa Yoga style class, led by our amazing E-Board Director Dasha Shterenberg, this Sunday, February 26th at 10am in the Isenberg Hub! This is a great way to start off the new week, and all are welcome. Please use this form to register! 

Spring 2023 Membership
As we mentioned at our first meeting, there are a few changes to our active membership status this semester.

New Members: Our membership dues are $10, which gain you access to all the amazing events we have planned for this semester! You can either Venmo @UMassWiB with your full name and UMass Email OR bring cash at the end of our next meeting. If you paid in the fall, you do NOT have to pay again for the spring semester.  

Active Membership Status: You can earn active member status by obtaining 15 points over the span of the semester! Our points system is used to measure club involvement, and gain you access to special resources. These points are also especially important for E-Board applications. General Body Meetings are worth 1 point, Committee Meetings are worth 2 points and all other events/workshops are worth 3 points. 

Women of Isenberg Conference: Registration for the 10th Annual Women of Isenberg Conference is still open! This event will be held on Saturday, March 25th from 8:30am to 3:30pm. All are welcome to attend this is incredible opportunity to learn from panel speakers, participate in networking workshops and much more. To learn more about the event and register, click this link. WOI is offering a pizza party to the RSO on campus with the most sign-ups for the conference, so sign-up now! If you are a member of WiB and have signed up to attend, please fill out this form so we can track our attendees!

WiB Boston Trip: Our annual WiB Boston trip, where we travel to Boston to tour multiple companies and network with business professionals, will be held this March! If you are interested in learning more about this opportunity, please fill out this interest form.

WiB Spring Social Events: Our E-Board is currently working to plan a fun end of semester social event, and would appreciate your input! Please fill out this form by TONIGHT Wednesday, February 22nd. 


Committee/Program Reminders:

  • Community Service Committee: Wednesday, March 1st at 6pm (Location TBD): UMass Dance Marathon and Goal Setting (To sign up for the committee, fill out this form!)

  • Marketing Committee: Wednesday, March 8th (Location TBD): (To sign up for the committee, fill out this form!)

  • Peer Mentorship Program: Thursday, March 2nd at 6pm (Berk Private Dinner Room): Please be in contact with your mentors/mentees!

Content Updates:

  • Podcast: "Out of Office (with WiB)" Episode 7, "Home for the Holidays w/ Lisa" hosted by our VP Rachael Doyle, featuring our DEI and Campus Outreach Director, Lisa Freeley is live! Stream on Spotify using this link, or on Apple Music using this link! 

    • You can also apply to record your own episode by filling out this form, or reach out to Rachael with questions!

  • Blog: Check our most recent blog post, "How I Started My Photography Business" by our Historian and Blog Chair, Sophia Trischitta, at this link!


If you would like to learn more about WiB, check out our website and follow our Instagram (@IsenbergWiB), where we post regular updates about meetings, events and opportunities. 
 

UMass Opportunities

UMass Smart Women Securities (SWS)
UMass Smart Women Securities (SWS) invites interested students to attend their next meeting on Sunday, February 26th at 6pm in Isenberg 108. They will be welcoming guest speaker Monsoon Pabrai, who is a Managing Partner and Portfolio Manager of Drew Investment Management

SWS also invites students to participate in their Spring Research Teams! Participants will be assigned groups to construct a stock pitch over the course of the semester to pitch to the entire club. No experience is needed, and applications are due this Sunday, February 26th. Click here for more information.

UMass Berthiaume Center for Entrepreneurship
The UMass Berthiaume Center for Entrepreneurship will be hosting the Hult Prize Challenge, a social entrepreneurship-based competition on Wednesday, March 1st. This year, the focus of this competition is on the fashion sustainability crisis. UMass students are invited to compete, and can find more information about Hult and the application process here.

Isenberg Marketing Club
The Isenberg Marketing Club is hosting their annual career networking night on Wednesday, March 1st at 5:30pm in the Marriott Center. You do not have to be a marketing major to attend, however, it is a networking event specifically geared toward marketing. Click this link to submit your resume for the event!

Minuteman Alternative Investment Fund 
The Minuteman Alternative Investment Fund, (MAIF) a student run hedge fund, is currently accepting applications for their Alternative Investment Diversity Program (AIDP). This program offers students with a range of activities and trainings to help them enhance their financial skills and interests. Applications are due on Tuesday, February 28th. To apply and learn more, click here, and reach out here with questions. 

UMass School of Public Policy
The UMass School of Public Policy invites interested students to join their virtual information session to learn more about their graduate programs! The event will take place on Thursday, February 23rd at 5pm. To register, click here

Additional Opportunities

The Wildflower Company
The Wildflower Company, a planner company founded by 2 UMass grads, is looking to hire a marketing intern! The team of 3, Co-Founders Ashley and Michaella, and our E-Board Director Dasha, are passionate individuals who are looking for a hard-working, enthusiastic person to join their team. In this role, you will have the opportunity collaborate with the team, learn more about PR, and to tailor the position to what you feel most excited about. This position would be about 5-8 hours a week, and would be in exchange for UMass school credit. To apply, send your resume and a brief interest message to Ashley, and please CC Michaella

Seaboard International Forest Products
Seaboard International Forest Products, a premier commodity trading firm specializing in lumber and structural panels, based out of Nashua, NH invites students to visit them at the career blast TODAY, Wednesday, February 21st from 12pm to 4pm. Interested students can visit Handshake for more information, or email current Director of Marketing and Recruiting, Jeff Kern with questions.

General Atlantic
General Atlantic, a global growth equity fund, is currently recruiting for summer internship opportunities within their finance and accounting departments out of their Stamford, CT office. Current sophomore and junior accounting majors are invited to apply for their Summer Audit Analyst position and their Tax Summer Analyst position. More information can be found here. Applications close Friday, February 24th.

Epsilon 
Epsilon, a global marketing company, invites current freshman and sophomores to apply for their 2023 Epsileaders Program. This is a one-day immersion program, designed for students looking to build their network and learn more about Epsilon. For more information, click here

The Beacon Fellowship
The Beacon Fellowship is currently recruiting for their abroad summer consulting programs, and invites students to apply to their Madrid Airbus program! Airbus is the largest aeronautics and space company in Europe, and participating students will work on consulting projects during the week, and have the weekends to explore Spain and other surrounding countries. To learn more, visit this link.