Kristen Eckler

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Kristen Eckler, a sophomore marketing major, is actually new to Isenberg. She transferred in at the beginning of this year after spending her freshman year as an economics major! She got her “congratulations” email over the summer, adjusted her schedule, and hasn’t looked back. She said that after transferring, her start in getting involved was slow, but now she’s involved in multiple Isenberg clubs. Kristen has also learned just how to get the most out of her school — she has a deep appreciation for Isenberg’s resources, like the Chase Career Center. She feels like she’s getting the best preparation possible for the years to come!

Kristen actually joined Women in Business just this semester! She heard good things about the club from her friends and peers who were already involved; it was easy to decide that she wanted to be a part of it. Her favorite parts about WiB include the beneficial speakers, the fact that it’s never a pointless meeting or a waste of time, and she especially loves that it’s woman-based. She’s a member of the marketing committee, specifically on the Instagram subcommittee! Kristen is also in Isenberg’s Marketing Club’s community service committee. Recently, she was involved in a bake sale for Sisters on the Runway, which raises money for protecting victims of domestic abuse.

Of course she would like a job in marketing someday, but she’s still exploring which aspect of the field intrigues her most (although she did mention product research and advertising). Outside of school and work, Kristen loves shopping, staying active, and listen to whatever music catches her interest.

Lily Johansen

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Motivated? Absolutely. Lily Johansen is a sophomore triple major in Marketing, BDIC in Fashion Merchandising, and Communication. In addition to her school work, Lily is part of Fashion Club, Marketing Club’s community service committee, and of course Women in Business! Beyond college, Lily is hoping to use all of her experience from UMass to go into the more creative side of marketing/advertising within the fashion industry. She enjoys drawing, painting, and playing guitar, so creative work only makes sense!

One of her main interests outside of academics is community service. In high school, Lily was a committee head for her local church’s volunteer groups. This involved planning and volunteering for week-long trips, soup kitchen work, rebuilding houses, and more. This passion didn’t end with high school: last year she went on Isenberg’s alternative spring break to South Africa! She enjoyed the experience of going on safaris but also getting the experience of helping the community and learning about their culture. Her favorite part was getting to know the kids in the orphanage!

Lily loves being a part of Women in Business because of all of the useful knowledge shared by its speakers and executive board — she shared that especially as a freshman last year, she got a lot of good advice from WiB meetings (i.e. what is business casual). She also loves all of the opportunities WiB provides to its members! Within the marketing committee, Lily is on the Instagram subcommittee. In this role, she gets to be involved in the promotion of the club on social media.

Marlaina Fulmer

Marlaina Fulmer, a sophomore Communication major with a French minor, is a stand-out member of Women in Business. Outside of school, she loves surfing, snowboarding, & reading. Her favorite book? Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. Some of her other interests include breaking into the footwear industry, as well as real estate investing!

Within Women in Business, Marlaina is involved in both fundraising committee and marketing committee. In fundraising, she helped spearhead the pumpkin and apple cider donut sale hosted in the fall; for marketing, she participates in the analytics subcommittee and intends to help design merchandise next year. Women in Business is an important source of female strength for Marlaina. She finds inspiration in the executive board of WiB. Beyond providing role models, the club also has given her professional connections. For the summer, Marlaina will be working as a merchandising intern for TJX — she was motivated to apply because of Laurie Lynch’s presentation for WiB in the fall.

Aside from Women in Business, she also is a part of the Social Entrepreneurship Club’s executive board as their Social Media Director and Event Coordinator. In addition, she takes part in the Social Innovation Conference through the role of Marketing Manager and Co-Organizer. She also was a Student Ambassador for the Women of Isenberg Conference this year. For this role, as well as her role in the Social Innovation Conference, she acted as a panel coordinator to organize questions and communicate with her panel’s speakers.

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