Fun Year Reflection Tomorrow Night! 💜

Hello everyone,

Join us tomorrow, April 19 at 7pm EST for our second to last meeting of the semester. We will do a year reflection with fun activities and a viewing of the Disney/Pixar short "Purl."

Zoom Link: https://umass-amherst.zoom.us/s/98254303936
Meeting ID: 982 5430 3936


Reminders

  • Peer mentorship Escape Room Night Weds. 4/21 at 7pm

  • Marketing committee meeting Thurs. 4/22 at 6:30pm

Help WiB Fundraise for FTK

Join WiB's FTK team to fundraise for the Baystate Children's Hospital. Text UMassFTK to 51555 and click here to learn more/donate! The Dance Marathon is this upcoming Saturday 4/24!
WiB Member Spotlight & Merch Photos

We are featuring General Body Members on the WiB Instagram story throughout April. Please sign up if you would like to be featured.

If you bought WiB merchandise, fill out this form to be featured or tag us in your Instagram story wearing your merch! Also check out our Redbubble merchandise.

Additional Opportunities


Professional Development/Internship Advising Seminar
Delta Sigma Pi is hosting a seminar with Dave Wells, the Director of Career Development at Isenberg, on 4/20 at 7pm. Zoom link here.

Mediahub Mentorship Opportunity
Applications are open for Mediahub Worldwide's Rising Talent Mentorship Program for current juniors and seniors. Apply here by 4/20.

Yoga & Meditation Club Session
Yoga for Success on 4/21 at 7pm. Register here.

Consumer Values: What do you Look for in a Brand?

By: Lauren Hughes

Online shopping platforms have given consumers an overwhelming number of options to choose from. As companies continue to enter the ecommerce space, consumers are faced with more choices. How does one choose which brand to shop from? Many people take into account the price and quality of the product. However, consumer behavior is changing. Consumers are more focused on corporate social responsibility, and whether they are supporting brands whose values align with our own. Corporations continually craft bold mission statements to explain how they will grow their business, while abiding by legal and environmental standards; these mission statements are not enough to establish consumer trust. An article from Forbes explains, “Although 81% say trust impacts their purchasing decisions, only a third of people say they trust the brands they buy from” (Fertik, 2019). So, how can we learn to trust companies and feel confident in our purchasing decisions? 

Company Initiatives

Company websites will often have an initiatives page; this is where the company will share information about their efforts to be socially responsible. Important information to look for includes the types of resources they use to produce their products, and how their operations impact the environment. Additionally, donating to charitable causes and volunteering initiatives are positive signs of a company who’s looking to do more than simply maximize shareholder wealth. 

ESG Ratings

Public companies are given Environmental Social Governance (ESG) ratings. These ratings help investors determine whether a company is worth investing in, based on which end of the spectrum they are scored on. Some of the factors that ESG measures are carbon footprint, water usage, natural resource conservation, employee working conditions, and accurate accounting principles (Chen, 2021). Comparing company initiatives with their ESG scores can show whether they are “greenwashing”, or truly committed to running a socially responsible business. All UMass students have access to the ESG Manager on Campus database, which provides in-depth ESG reports for hundreds of companies! 

Online Presence

Having a presence on social media is critical for business success. It is important to look at how a company engages with their consumers online, and whether they respond to customer feedback. For example, if they ignore negative feedback, maybe they are not “operating in the consumer’s best interest” (Fertik, 2019). Looking at their social media page can also give insights into company values; if you relate/feel passionate about the content they share, you are shopping with the right brand!

Some brands that have successfully developed a socially responsible reputation include Levi Strauss, Ben & Jerry’s, LEGO, and Google. As consumers, we want to make sure our money is being spent in the right places. It can be difficult to determine whether companies will truly uphold their promises to be socially responsible, using the resources above will help.


Sources:

https://www.forbes.com/sites/michaelfertik/2019/11/26/how-to-get-customers-to-trust-you/?sh=24b19c44f8d6

https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp

https://www.vault.com/blogs/workplace-issues/5-ways-to-identify-a-companys-social-responsibility

https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html



Year Reflection & Fun Activities Next Monday 🎉

Happy Wellbeing Wednesday!

We hope you all had some time today to relax and recharge. We want to thank all the incredible alumni for joining us last meeting and sharing amazing advice. Our next meeting on Monday, April 19 at 7pm EST will be a year reflection with fun activities and a viewing of the Disney/Pixar short "Purl."

Zoom Link: https://umass-amherst.zoom.us/s/98254303936
Meeting ID: 982 5430 3936


Reminders

  • Yoga workout w/ CHAARG, WoI, & WiB tonight at 7pm

  • Community service committee Pilates class Sat. 4/17 at 10:30am

  • Peer mentorship Escape Room Night Weds. 4/21 at 7pm

  • Marketing committee meeting Thurs. 4/22 at 6:30pm

Yoga Workout TONIGHT

Join for a fun yoga workout with UMass CHAARG, WoI, & WiB tonight at 7pm. Sign up on Eventbrite (password: Zen).

Zoom link: https://umass-amherst.zoom.us/j/95710213821
Pilates Class Saturday

The community service committee has organized a donations-based Pilates class (open to everyone in WiB) with UMass alumna Carol McCormick on Sat. April 17 at 10:30am.
Help WiB Fundraise for FTK

Join WiB's FTK team to fundraise for the Baystate Children's Hospital. Text UMassFTK to 51555 and click here to learn more/donate! The Dance Marathon is next Saturday 4/24!
WiB Member Spotlight & Merch Photos

We are featuring General Body Members on the WiB Instagram story throughout April. Please sign up if you would like to be featured.

If you bought WiB merchandise, fill out this form to be featured or tag us in your Instagram story wearing your merch! Also check out our Redbubble merchandise.

Additional Opportunities


Minutemen Equity Fund (MEF)
Apply for the Fall 2021 Junior Analyst position by 4/18. More info about MEF here and application here.

Minutemen Fixed Income Fund (MFIF)
Apply for the Fall 2021 Junior Analyst position by 4/18. More info about MFIF here and application here.

Mediahub Mentorship Opportunity
Applications are open for Mediahub Worldwide's Rising Talent Mentorship Program for current juniors and seniors. Apply here by 4/20.

Yoga & Meditation Club Events
Yoga for Respiratory Health on 4/15 at 7pm. Register here. Yoga for Success on 4/21 at 7pm. Register here.

Guided Networking Meeting Tomorrow! 💻

Good evening,

Tomorrow, April 12 at 7pm EST, we are running a guided networking meeting with Women of Isenberg! We hope you will join us for this great opportunity to meet new people, have meaningful discussions on relevant topics, and network with professionals and fellow students. Anyone is welcome to attend so please share with friends!

Zoom Link: https://umass-amherst.zoom.us/j/95339534548
Meeting ID: 953 3953 4548

CHAARG Yoga Workout

Join for a fun yoga workout with UMass CHAARG, WoI, & WiB on Wellbeing Wednesday, April 14 at 7pm. Sign up on Eventbrite (password: Zen).

Zoom link: https://umass-amherst.zoom.us/j/95710213821
Help WiB Fundraise for FTK

Join WiB's FTK team to fundraise for the Baystate Children's Hospital. Text UMassFTK to 51555 and click here to learn more/donate!
WiB Member Spotlight & Merch Photos

We are featuring General Body Members on the WiB Instagram story throughout April. Please sign up if you would like to be featured.

If you bought WiB merchandise, fill out this form to be featured or tag us in your Instagram story wearing your merch! Also check out our Redbubble merchandise.

Additional Opportunities


Girls Who Invest Summer Program
Attend the info session on 4/14 from 4-5pm. Register here. More info on the program here.

CWC Community Challenge
The UMass Center for Women and Community is hosting an event on 4/24 to support survivors and a violence free community. Register as an individual or team and choose your challenge. More info and sign up here.

How to Deal with NOT Getting a Summer Internship (From Someone Who Didn’t Get One Either)

By: Laura Balinski

To anyone out there that will not have an internship this summer, you are not alone!! As someone who applied to many this year and came out with nothing, I just want to tell you that it’s going to be okay. As college students entering their sophomore, junior, and senior year we all know the pressures that internships cause, and it can be overwhelming on top of school and everything else. I feel that there is so much stress on college students as early as freshman year to have an internship for every summer and if you don’t have one you are a failure. That might be a little dramatic, but that’s exactly what I was thinking about going into this summer with absolutely nothing going into my junior year. However, the few tips I am going to talk about helped me change my negative mindset and look at the positives. I hope that after reading this and reflecting on your own situation that you still hold yourself highly and realize you are not the only one without an internship. 

1. First of all, we are in a GLOBAL PANDEMIC

Yeah, last time I checked we are still in a pandemic and our lives have not been the same. Over a year ago the whole world shut down and life had to go on pause. This put a set back on many things going on in people’s lives, and for many college students, their summer internships were cancelled or went remote if lucky enough. This means that many were moved to the following summer, so spots were already filled for this summer before others had a chance to apply. Even today the future is still unknown, and many companies have decided to not do any internships this summer, limiting the number of internships students would have the chance to apply to normally. All I’m saying is that the global pandemic and the consequences of it, are something completely out of your control so cut yourself some slack. 

2. Remembering your self-worth and staying positive

The pressure that Isenberg and just college in general puts on us for internships is extremely stressful and overwhelming in my opinion. After gaining no success with application rounds and even interviews, it can really hurt your self-confidence. Personally, I am someone who is extremely hard on themselves, so when I failed to get an internship this summer, it was something hard for me to deal with. So, if you are like me and need some positive reinforcement, I want you to remember how amazing, motivated, and talented of a person you are and that this little set is just a bump in your full life of success. Any experience is a good experience, so I have done my best to remain positive throughout this time and look at all the things I can still do this summer. There is also one piece of advice that many people have told me that I really like “Just enjoy this time because you are going to work in the business world, probably at a desk, for the rest of your life so enjoy this time while you still have it”. Personally, that has helped me realize that I can take advantage this summer of just enjoying my summer job as a Pool Server where I get to work with all my friends and have super flexible hours.

3. Future resources to look out for  

Now that I have hopefully made you feel a little better about your situation, let’s focus on how to secure that internship for next year. First resource to take advantage of if you haven’t already been is the Chase Career Center in Isenberg. They offer so much support for anyone looking to practice for an interview, get their resume looked over, or just figure out what to wear to the interview. They are constantly sending weekly emails of all the events and feature lots of internships. I hope in the fall semester all the events like Career Fairs can be in person, but for now I would say start planning for them because they are coming soon. Another thing that I found super helpful, and a great resource is the business clubs I’m a part of. Through WiB and Isenberg Marketing Club I became a Student Ambassador for the Women of Isenberg Virtual Speaker Series and participated in Networking Night with the Marketing Club. Both were amazing opportunities to work on my networking skills and get used to talking to recruiters. I hope to eventually experience those and many more in person. 

Overall, I still want to congratulate everyone who received an internship this summer! But to all my fellow classmates who are in my shoes, keep your head up high and don’t stress too much,  We all got this!!