Isenberg Hacks Next Meeting! ⭐

Hello everyone,

We hope you absorbed a lot of career advice from Michele Equale last meeting. We want to thank her for joining us. Our next meeting on Monday, April 5 at 7pm EST will be "Isenberg Hacks" hosted by our Co-President Tyler Spellman and Professional Events Director Alyssa Towle.

Zoom Link: https://umass-amherst.zoom.us/j/94254718847
Meeting ID: 942 5471 8847

Reminders:

  • Peer Mentor Art Night tonight at 7pm.

  • Community Service committee meeting 4/7 at 7pm. Please mail your pen pal letters to Alyssa Biscotti at 7 Pease Place, Amherst MA 01002 if you have not already.

Apply for WiB E-Board!

The Isenberg Women in Business Executive Board applications for 2021-2022 close this upcoming Monday, April 5 at 11:59PM.

Who can apply: Committed members who are passionate about WiB, devoting their time to helping WiB grow, and contributing new and exciting ideas for the club in their desired role.

E-Board Application

Position Descriptions

Women's History Month Fundraiser

Purchase the Fundraiser Pack: Global Fund for Women Sticker and masks on our Redbubble website to support our fundraising efforts toward the Global Fund for Women.
WiB Member Spotlight & Merch Photos

Throughout April, we will be featuring General Body Members on the WiB Instagram story! Please sign up if you would like to be featured.

If you bought WiB merchandise, send us photos of you in your crewnecks and sweatpants to isenbergwib@gmail.com to be featured or tag us in your Instagram story!

Michele Equale Talks Career Planning Tomorrow! 📚

Good evening everyone,

Guest speaker Michele Equale will join us tomorrow, March 29 at 7pm EST to talk on "Navigating Your Career." She will cover how to plan, how to adjust plans, how to restart, and how to celebrate milestones. Michele Equale is a UMass alumna and is currently the Transformational and Operational Lead for Empower Retirement. You can view her LinkedIn profile here.

Zoom Link: https://umass-amherst.zoom.us/j/91211235853
Meeting ID: 912 1123 5853

Reminders:

  • Peer Mentorship Art Night Wed. 3/31 at 7pm.

Sticker Fundraiser: Global Fund for Women

Purchase the Fundraiser Pack: Global Fund for Women Sticker on our Redbubble website to support our fundraising efforts toward the Global Fund for Women.
Apply for WiB E-Board!

The Isenberg Women in Business Executive Board applications for 2021-2022 are now open! The applications will close on Monday, April 5 at 11:59PM.

Who can apply: Committed members who are passionate about WiB, devoting their time to helping WiB grow, and contributing new and exciting ideas for the club in their desired role.

E-Board Application

Position Descriptions

Additional Opportunities


Watch the Innovation Challenge Final
The Berthiaume Center for Entrepreneurship is hosting the final of the Innovation Challenge on 4/7. Register to watch here.

Is TikTok Taking Over Other Marketing Tools?

As many people are aware of, the booming social media “TikTok” has affected fashion, culinary, and even behavioral trends in society today amongst mainly Gen Z and Millennials. TikTok has become the newest marketing tool for businesses big and small to attract new customers to their brand. Due to the pandemic, many small businesses were struggling, but TikTok brought many back up as some companies went viral on the platform.

TikTok works by presenting short videos up to one-minute long. People can get creative with filters, transitions, and overall content creation. Many influencers have turned to TikTok as its algorithm recognizes more small accounts and turns them into something greater. 

Companies have sought out these influencers for brand deals that have boosted their business immensely. According to Forbes, the number of businesses using TikTok for marketing has increased from 61 percent in 2016 to 85 percent in 2020. 

Influencers used to take over Instagram with brand deals, but now with TikTok can get creative with videos. People who don’t want to watch an entire YouTube video or don’t trust an Instagram photo too much, can refer to a short 1-minute video, trying, reviewing, and recommending a product. Some people don’t even do paid promotions of products and accidentally bring more traffic to a product that was just simply existing. 

During the beginning of the national shutdown due to the Covid-19 pandemic, online shopping was skyrocketing. “TikTok Made Me Buy It” became the titles of most videos shown on the “For You Page”. Products like CeraVe Skincare, American Eagle ‘Aerie’ Leggings, Amazon Workout Clothes, and many more became the most consistent sell outs in stores and online all due to the new social media app. 

Companies have taken advantage of the promotion tools in TikTok by partnering with them in making hashtag campaigns. With these campaigns, bigger influencers like Charli D’Amelio or Addison Rae participate in the “challenges” they create which brings more attention to the brand. 

The biggest advantage to TikTok is that all one needs is a phone with a camera and creativity! Small brands and businesses don’t need to spend money on expensive equipment and editing software as TikTok has it all laid out for its users on the app. Companies can create amazing videos that will not only promote their company but also entertain their viewers. TikTok has been the newest ‘hot topic’ in current social media culture and it is only growing from here. 

Sources

https://www.forbes.com/sites/marciaturner/2020/03/31/using-tiktok-to-build-your-business/?sh=69efe6285846

Navigating Your Career w/ Michele Equale 3/29

Happy Wednesday!

We hope you enjoyed the community service crafts last meeting. Our next meeting on Monday, March 29 at 7pm EST will be hosted by Michele Equale. She will present on "Navigating Your Career," covering how to plan, how to adjust plans, how to restart, and how to celebrate milestones.

Zoom Link: https://umass-amherst.zoom.us/j/91211235853
Meeting ID: 912 1123 5853

Reminders:

  • Marketing committee meets tomorrow at 6:30pm.

  • Peer Mentorship Art Night 3/31 at 7pm.

Sticker Fundraiser: Global Fund for Women

Purchase the Fundraiser Pack: Global Fund for Women Sticker on our Redbubble website to support our fundraising efforts toward the Global Fund for Women.
Apply for WiB E-Board!

The Isenberg Women in Business Executive Board applications for 2021-2022 are now open! The applications will close on Monday, April 5 at 11:59PM.

Who can apply: Committed members who are passionate about WiB, devoting their time to helping WiB grow, and contributing new and exciting ideas for the club in their desired role.

E-Board Application

Position Descriptions

Additional Opportunities


Holdette Virtual Event 3/25
"Building Relationships w/ Your Manager and Coworkers" is tomorrow at 8pm. RSVP here.

Apply to be a Chase Career Peer
The Chase Career Center is looking for 2021-2022 CCPs. Find the official posting in IsenbergWorks. Application deadline 3/28.

Financial Literacy Event w/ ADB
The Advancement of Diversity in Business (ADB) is hosting a webinar on 4/8 with LGA. Zoom details soon.

Net Impact Boston Lunch & Learn
On 3/30 from 12-1pm, Net Impact is hosting a virtual lunch and learn for International Women's Month. The topic is female founders in sustainability. More event info here.

2021 Collegiate Summer Venture Program
A 10-week online summer program that is designed to support and accelerate student entrepreneurs. More info here. Apply by 3/31 here.

Meeting Tomorrow: Community Service Project!

Good evening,

Our meeting tomorrow, March 22 at 7pm EST will be led by the WiB Community Service Committee and members will have the opportunity to complete 1 of 3 community service crafts in 3 separate breakout rooms:

  1. Homemade Dog Toys with Julia

    • Items needed: An old T-shirt and scissors

  2. Handmade Masks with Hannah

    • Items needed: An old T-shirt and scissors

  3. Handwritten Nursing Home Letters with Dasha

    • Items needed: A pen and piece of paper

Once in the meeting, members can choose which breakout room activity they are most interested in doing. In order to choose your breakout room, Zoom must be updated to the latest feature, so make sure you have the most updated version downloaded!

Instruction sheets and slides to follow will be provided in each breakout room.

We strongly encourage everyone to attend the beginning of the meeting as we will be announcing our next fundraiser and e-board applications for the 2021-2022 school year. We can also treat the breakout rooms as a social event for members to get to know one another if people do not have materials or would prefer not to participate.

We will provide the addresses for an animal shelter and a nursing home where these items can be sent. WiB is happy to reimburse anyone for materials or shipping costs! Please email Alyssa Biscotti at abiscotti@umass.edu or Tyler Spellman at tcspellman@umass.edu for reimbursement.

We are looking forward to giving back to the community despite these virtual times!

Zoom Link: https://umass-amherst.zoom.us/j/98852348537
Meeting ID: 988 5234 8537

Reminders:

  • Community Service committee hosts the meeting tomorrow at 7pm.

  • Marketing committee meets 3/25 at 6:30pm.

  • Peer Mentorship Art Night 3/31 at 7pm.

Merchandise Updates

If you ordered WiB merchandise, you will receive it sometime between March 20 - 23. Also, check out our Redbubble site for other merch and stay tuned for the Women's fundraiser sticker sale!

Additional Opportunities


Interview and Resume Tips w/ Epsilon
Former Epsilon interns are hosting an interview and resume workshop on 3/23 from 6-7pm. To RSVP for Zoom link, email cehurley@umass.edu or ekdougherty@umass.edu.

Net Impact Boston Lunch & Learn
On 3/30 from 12-1pm, Net Impact is hosting a virtual lunch and learn for International Women's Month. The topic is female founders in sustainability. More event info here.