How to Manage Mid-Semester Feels

By: Ryo Nozawa

As midterms are coming to an end and Halloweekend is commencing, times can be overwhelming. The culmination of the first half of the semester brings you to one exam and stress may be at its apex. Here are a few tips on relieving some burdens and how to stay safe over the weekend from a 19 year old still trying to figure out life. 

1. Take some time for yourself. 

It is easy to want to drown yourself with friends after all the studying and sleepless nights and it is always refreshing to laugh with friends…however, it is incredibly important to take a moment to yourself. Check in with yourself and see how you feel in the moment. Sad? Tired? Angry? These are all valid emotions that need to be addressed. Mid-semester can be exhausting with the fluctuations in stimulations. Remind yourself that it is okay to stay in, watch a show, and take care of yourself. 

2. Stay hydrated!

Especially as we are in the midst of Halloweekend where nightly excursions can lead to some dehydration and disorientation. Remember to drink plenty of water to stay healthy. I would suggest around 2.5 liters of water a day (I try). Obviously it depends on different people but if you plan on being extra spooky this season, hydration will save you and the next morning, you will thank yourself.

3. Remember your obligations.

Keeping up with one's responsibilities can be a lot especially during a fun weekend. However, whenever I get swept away, I try to remind myself of a work-life balance. I am a strong supporter of its equality, believing that if you work hard, you can play hard. If you remember to get those assignments done and send those emails, you will feel even better having fun (I am still working on this one as I am sure many of you are as well and that’s okay!)

Conclusion:

Sometimes the mid-semester emotions can weigh you down but I think being patient with yourself is important, as well as extending that same gesture to others. Never forget you are human with human emotions and feelings. Care for yourself and others! If you find yourself in a tough situation, reach out. It is shocking how many people are willing to help, listen, and give a warm embrace. Remember to stay safe, stay warm, and stay positive!

Top 3 Marketing Campaigns in 2023: Gen Z the New Target Market

By: Kylie Acerra

1.  Travis Kelce x DIRECTV

It is no surprise Travis Kelce is being looked at for boosting viewership rates with his marketing campaigns. After being published with Taylor Swift, Travis Kelce and the NFL have seen record-breaking viewership numbers and merchandise sales specifically by Gen Z for the #87 Chiefs jersey. But Taylor Swift cannot take all the credit because, according to Spotify, the football star currently hosts the #1 podcast in the world. Similarly, Kelce is trending on social media with his role in the Kelce documentary starring Jason Kelce. Capitalizing on Kelce before his popularity in the media, DIRECTV has used the player to announce its movement into the sports broadcasting industry. As DIRECTV’s “Overly Direct Sportsperson,” Kelce addresses the compromises TV competitors often force fans to make by using the playful slogan “Sack the Sunday Scaries”. Opening DIRECTV to the world of sport, Kelce continues to be the face behind the marketing strategy of gaining Gen Z subscribers. The television platform is adapting to the times of sports streaming and the legalization of sports gambling by offering access to games, statistics, and scores. Their advantage with NFL broadcasting is making the fan experience easier with a one-place destination for a variety of sports content. Focusing on the differentiation of customer experience with sports access, aggregation, and personalization- DIRECTV has shifted from the outdated cable TV model to the advantageous streaming model that has captivated Gen Z.

2.      Ice Spice x Dunkin’ Donuts

The New York Times and Billboard have named her as “rap’s new princess” and MTV has awarded her with “Best New Artist”- Ice Spice the new celebrity of Gen Z has taken the charts by storm. With a name like Ice Spice, it was only a matter of time until October hit and someone would ask her to do a pumpkin spice collaboration. Dunkin’ Donuts, a company that needs to keep Gen Z interested with new flavors and deals, really capitalized on the opportunities Ice Spice would bring. Rising every day, the use of social media (predominantly TikTok) has become the most successful Marketing tool for the younger generations. Now that Dunkin’ had their reach of Gen Z, all they needed was a product. What better than logistically putting together two products, the munchkin and frozen coffee, to save on revenue? The munchkin drink, a play on Ice Spice’s song Munch, was just one perfect combination in this marketing campaign. Co-starring in the commercial, Ben Affleck also directed the commercial with his new company Artists Equity (an agency and production brand). Announcing a partnership needs to be carefully crafted to gain the most engagement, but by bringing together Ice Spice and Ben Affleck they successfully brought attention to the Artists' Equity and Dunkin’ Superbowl partnership and a new Gen Z drink.

3. Kendall Jenner x Uber Eats

The most watched show, The Kardashians, with an average of 1.9 million viewers this season has seen a 7% increase from last season- according to Hulu. Uber Eats, whose target market is mostly Gen Z located in the United States, is expanding to Australia. By taking two global celebrities Kendall and Kris Jenner, who are popular in the Gen Z demographic, Uber Eats was able to gain the interest of viewers. Uber Eats competing with other food delivery services needed to gain the hearts and wallets of Gen Z. By taking the most famous interaction with food on social media in 2023- Kendall Jenner and her lack of ability to cut a cucumber- Uber Eats was able to increase Gen Z engagement rates. While the commercial stars many Australian stars to gain interest in Australia, they still were able to gain engagement nationwide by using America’s favorite reality TV family. The marketing tactics many companies are using now have changed from what will get the most views on TV to what will get the most engagement on TikTok. When expanding globally have a worldwide, popular celebrity be the face of your operation because they will get copied and pasted into Gen Z TikTok accounts.  

How to Get a Real Estate License in Massachusetts

By: Abbey MacDonald

Money, beautiful women, gorgeous houses, and so much drama– Netflix’s reality TV hit Selling Sunset is full of them all. That would explain why in May of this year, it was the #4 most popular show in the US. Although you may not be seeing very many $100 million homes in Massachusetts, the information and experiences shown in Selling Sunset, as well as other real estate reality TV shows are fairly accurate. When getting started in real estate in Massachusetts, I saw these shows as outrageous and unlikely to be similar to the regular real estate experience, however, the more I learned, I started to see numerous similarities in both the information part of the job, as well as some of the crazy situations you find yourselves in, between working with clients and working with other agents.

The Basics: What is Real Estate?

Real estate is property, specifically referring to land and its improvements. An improvement is any permanent change to a property that will increase its value, for example, a house, or an in-ground pool if you’re feeling super fancy. Now, buying and selling real estate is no joke, as it is (for most) the most expensive purchase of your life. Therefore, you don’t want just anyone helping you buy or sell a property, you want someone who knows what they’re doing, more so than the average person. This is why most choose to hire a real estate salesperson, or REALTOR® (which, outside of common knowledge, are not interchangeable. Anyone who is licensed is a salesperson, whereas to become a REALTOR® you have to pay for a yearly subscription and take additional education). While a salesperson works directly with customers, helping with open houses, negotiations with other salespeople, paperwork, etc. they do so for their employing broker. The only difference between a broker and a salesperson is that a broker can legally handle money and has many years experience of being a salesperson, so the salesperson operates under a brokerage, who helps them and handles money in transactions.

Step 1: Make Sure You Fulfill the Requirements

These are as follows:

1. Be at least 18 years old (19 in some other states)

2. Have legal US residency

3. Complete your required pre-license education

4. Pass your state real estate license examination

So, so long as you are above 18 and have legal US residency, you are ready to begin!

Step 2: Education

First and foremost, find which online classes work best for you. I chose Freedom Trail Realty School because their pricing and class options worked best for me to fit in my spare time. For this specific website, there is a 40-hour class requirement, of which 21 hours need to be taken on live classes with a live instructor, and for the remaining 19 hours you have the option to take them through on-demand classes. You need to take all of the required classes, which took me a total of about 42 hours after all was said and done. For this, the cheapest base option was $206, and the most expensive was $449. I chose the cheapest option, as I did not feel the need to be able to access all of the extras. I had a great experience with them and also found their study materials very helpful. Speaking of...

Step 3: Study, Study, Study!

The most difficult part of the exam is simply the volume of material you need to review for the test. I’ve been told that the second you pass the exam, you can immediately forget 90% of what you studied, but that you need to study to pass. To study, I have been using the study packet provided by Freedom Trail Realty School, as well as watching YouTube videos on common Massachusetts Salesperson exam questions, and things to know to pass the exam. Additionally, I bought a $70 subscription to Night Before the Exam, which has tons of study materials, including videos, games, and more! It was highly recommended by people at my brokerage. This is the most tedious step, and the one I am currently on, but once you are feeling confident then you are ready for the next step!

Step 4: Paperwork

After completing your classes, you get a certificate that verifies that you have completed your education! Then, you need to fill out some forms that get sent over to PSI, which administers the Massachusetts exam. Of these, I had to provide some basic information about myself (name, address, social security number, etc.), my education certificate, an identity verification form signed by a notary public (I made an appointment with one at my local library), and a candidate endorsement that had to be signed by three non-familial people that knew me well. This was so they could complete a Massachusetts CORI check (Criminal Offender Record Information), and make sure that I was who I said I was and that I did not have any past crimes that would make me unsuitable to have a real estate license.

Step 5: The Test

Once you are feeling confident with your knowledge you are ready to take the salesperson exam. You have a 2-year window between finishing your classes and taking the exam, so you have lots of time to study. The exam consists of 120 questions and 2 sections, a national section with 80 multiple-choice questions and a state section with 40 multiple-choice questions. To pass, you need to get at least 70% on each section. If you pass one section and fail the other, you only need to retake the part you failed. After you pass your test, you are immediately licensed in the state of Massachusetts and receive your salesperson ID!

Step 6: Get Started!

Now it is time for you to choose and join a broker! Typically you don’t have to look very much, as brokerages are always looking to bring on more agents. In a brokerage, there are two options you can choose: You can choose to operate as a 1099 independent contractor, or as a W2 employee. A 1099 independent contractor is paid on commission and is largely in charge of their own work and schedule. Meanwhile, a W2 employee gets paid a salary and is therefore under more control from the employer. Most agents work as 1099 independent contractors, especially because they get certain tax deductions that W2 employees do not. Once you have your license, you can join a bunch of programs and resources that will help your business. You will get on MLS (the Massachusetts listings site), and can also join other listing sites for more opportunities, such as Zillow, Redfin, etc. Some of these cost money, but can be worth the investment if you exercise these opportunities to the fullest. Additionally, you may take extra classes to become licensed in other areas so you can list those on your resume. You may choose to join certain associations, such as becoming a REALTOR®. Some agents choose to get licensed in multiple states, so maybe you will choose to start your education in a neighboring state. The number one rule to success in the real estate world is effort, so the more you put in, the more you get out. Get professional headshots, get involved on social media, and start learning how to promote and market yourself.

My Favorite Takeaway... and Good Luck!

During this process, I interned with Castinetti Realty Group (https://homesbycrg.com) and had such a great experience! The agents were all so kind and supportive of everyone, myself included, and all were willing to help each other learn and grow. Working with agents, I learned many skills including how to run an open house, how to reach out to and speak with prospective buyers, as well as other agents, and the most important thing of all: The agents that work hard and try, succeed, and it really is as simple as that. When working with Andrea (the broker), this message is emphasized above all else. When she sees agents working hard, putting in the effort, and making a commitment to their work, she is much more willing to give them more help, as well as more resources to continue building on that work. That is my favorite thing about real estate because it is comforting to know that all it takes to be successful is to work hard and give it your all.

The Benefits of an Externship

By: Brigid Murray

This summer, I had the privilege of participating in an awesome opportunity with TJX Companies.  The TJX NextGen Externship was an experience open to rising sophomores from Massachusetts universities. We spent a full day getting a behind-the-scenes look at what a career in merchandising entails. Prior to this experience, I didn’t know what an externship was, but it ended up being exactly the experience I needed. Here are a few reasons why an externship might be what you’re looking for:

1.Perfect for beginners

Almost all externships are designed for college freshmen and sophomores. The recruiters know that you’re new to this and will guide you along the way. Because of this, an externship might be a useful stepping stone as opposed to jumping right into a professional internship.

Apart from trying to find parking at TJX’s massive Framingham headquarters, the day wasn’t nearly as intimidating as I expected.  We were welcomed by the campus recruiters with coffee and breakfast and seated in groups with a few other students.  Getting to know my peers and learning they were just as excited, anxious, and clueless as me put my mind at ease and got me excited for the day ahead.

2. Exploring potential careers

Honestly, I had no idea what a career in merchandising even meant before this. Yet, by the end of the day, I felt like I could’ve started then and there. This externship was the perfect snapshot of what this job would look like for me. We watched a presentation on the brand and listened to a panel of employees. Then, we moved into a merchandising exercise where we got to interact with real products, rate their quality on the TJX scale, and decide how we would allocate them to stores. We each got a personal tour of the headquarters and did a job shadow with an associate, getting to see exactly how to bring customers products they’ll love.

Observing a corporate environment was super informative, revealing what I value in a workplace’s culture. TJX’s offices are lively and bustling with young, fashion-forward workers.  Many important decisions emerge from hallway hellos or lunch hangouts. An ice cream truck even comes to the office every Wednesday! Friendships and fun seemed like a priority at TJX. In fact, several associates expressed how little they get done on in-person days compared to remote days because they’re spending so much time with their friends! All these qualities made it an attractive workplace to me and are notes I’ll keep in mind throughout my future job search.

3. Getting comfortable with the application process

I had never applied to anything this professional before and to say I was nervous would’ve been an understatement. The application was typical and straightforward, requiring a resume and cover letter. I took advantage of the Chase Career Center for assistance and could not have made a better choice.  My career peer helped me take my resume from basic to outstanding and relieved a lot of my stress about the cover letter.

The next step was a virtual interview. Interviews never made me nervous before. I always thought of it as any other conversation. If they like me, they like me, and if they don’t, they don’t.  However, these awkward simulated video interviews have to be the worst thing that has stuck around from COVID-19. There is nothing natural about answering timed questions on film alone in your dorm room and expecting to get it perfect on the first try. I completely thought I bombed it: flubbing my words, blanking on answers, and spending most of the allotted time staring blankly into the camera, saying “Um…so…basically yeah.” But, apparently, it wasn’t as bad as I thought because I was lucky enough to receive an invitation a few weeks later.

No one enjoys the application process, but practice really does make perfect. Every cover letter you write, resume you revise, and interview you endure, gets better and easier-so keep sending out those applications. By senior year, you’ll be a pro and you’ll be thanking your younger self for that cringey interview.

4. No major time commitment

Industry experience is crucial, but not everyone has the option to give up a whole summer to do an unpaid internship. For this reason, externships are a great way to get a little experience without sacrificing work time. I requested the day off from my two summer jobs weeks in advance and carried on stress-free. The TJX Externship was only one day long, though some can be longer. Some are even completely virtual. Looking back, I wish I applied to a hundred externships!

5. Networks

Finally, Isenberg’s favorite word: networking!  Building bonds with people in your desired field of work goes a long way. At the externship, I had the privilege of getting to know a Senior Allocation Analyst who worked in the children’s department for TJXMaxx.com and Marshalls.com. She was exceptionally kind and welcoming, gladly answering all my silly questions. She even bought us treats from the ice cream truck!  At the end of the day, we exchanged information and she said we could reach out with any questions. Tons of people in the industry are willing to help out students, it’s just up to you to get out and meet them!

Overall, the TJX NextGen Externship was an enriching experience for me (and the swag bag we got to take home wasn’t half bad either)! As an Isenberg student, sometimes it feels like all you hear about is internships. While it’s totally normal to not have one as a freshman or sophomore, sometimes when you’re not two steps ahead, it can feel like you’re ten steps behind. For these reasons and more, I’d highly recommend applying to any and all externships that pique your interest as a way to procure valuable industry experience on a low-stakes scale.

Getting Through Finals - Things to Look Forward to this Summer

By: Brigid Murray

With the end of the semester looming, it’s easy to feel overwhelmed.  Final exams, job applications, term papers, and missing assignments have consumed my to-do lists and I’ve completely forgotten about all the fun things ahead this summer.  So, if you’re looking for extra motivation, here are some things to look forward to when the work is over.

Summer Job

Getting an internship is great, but having a summer job as a college student is also a formative experience.  This is your time to work with friends, pick up a new skill, and make that money, honey!  Whether it’s being a server, camp counselor, or lifeguard, those odd jobs make for some of the best memories and learning experiences you never expected.

Speak Now (Taylor’s Version)

Whether you’re a Swiftie or not, everyone knows that when Taylor Swift does something, she does it big.  Speak Now (Taylor’s Version) will no doubt be a massive moment for pop culture just like Fearless (Taylor’s Version) and Red (Taylor’s Version).  Especially as its release coincides with The Eras Tour, I’m stoked to see what she has in store this time!

Catching Up with Friends from Home

The relationships you make in college are beyond compare, becoming like a second family when you’re away from home.  At the same time, there is nothing like your bond with the friends you grew up with.  While away at school, it’s easy to lose contact with your friends from home especially as they are taking on their own endeavors.  But, what’s great about old friends is that you always seem to pick up right where you left off no matter how long it’s been.  I can’t wait to reconnect with all my high school friends this summer and make up for lost time.

Reading

When assigned pages upon pages of required readings for class, it’s rare that I have the motivation to read for pleasure these days, even though it’s something I used to love.  One reason I look forward to the summer is finally having time to read what I want and crossing off my Goodreads list!

A Break from School

Well, this one is obvious.  But, it really is hard to recognize the toll that the college environment takes on you without stepping away from it for a little while.  Party culture, stressful classes, and bad sleep habits feed on your energy.  Summer is your time to get back to who you are: spend time with yourself, reflect on the past year, and set goals for the next one.  Give yourself some credit for how hard you’ve worked this year and take advantage of your summer vacation!