The Fashion Industry Needs More Female Leaders

By: Laleh Panahi

In high school, my friends and I loved fashion. While we wore uniforms, we expressed our personal style through flowing scarves, vintage jewelry, and thrifted jackets, even if it risked us getting detention for violating the dress code. Some girls at our school wore colorful eyeshadow, other girls online shopped for workout sets during class. Whether you love it or hate it, it is undeniable that fashion and beauty trends maintain a massive presence in our lives as young women. The field of fashion is generally assumed to be associated with women, and from elementary school, we are told that having an interest in it is considered “girly”. As we develop, however, we are warned that fashion is a frivolous and unreliable career path.

It is correct to assume that women play a greater role in the consumption of clothing than men. American women spend 76% more on clothing than men per year, amounting to around $2,000 annually. This doesn’t necessarily mean that all women overspend on clothing or are obsessed with fashion. The way clothing items are presented to each gender diverges greatly.  It is acceptable for men to rewear suits and tuxedos but frowned upon for a woman to rewear her wedding dress. It costs nearly $2 more to dry clean a woman’s shirt than it does for a man’s. There are also more women working in the industry. There are more women graduating from fashion and design school than men, and over 85% of graduates from fashion schools in the US identify as women.

Despite this, the industry continues to be dominated by men. Only 14% of major clothing brands are run by women. Women continuously face challenges in bringing up promotions and there are limited mentorship opportunities available to them. Similar to other fields, married women with children are discriminated against. 

This often goes unnoticed and change is much needed. CDFA chairwoman, Diane Von Fursternberg, states that while sexism in the industry is obvious, it must be talked about so people “can’t pretend it’s not true”. Women need to be recognized for their talent and ambition, and hopefully, the women in our generation will find opportunities for leadership positions in the industry.


Sources: 

https://www.notjustalabel.com/editorial/gender-gap-why-do-men-still-rule-fashion-world

https://rtrshift.com/the-average-american-woman-spends-2000-a-year-to-get-dressed/

https://www.thecut.com/2018/05/study-the-fashion-industry-is-still-run-by-men.html

Marketing Appeal Behind 5th Avenue Windows in NYC During the Holidays

By: Sarah Nagle

It’s almost the holiday season, which means people will soon pack every inch of shopping centers and overload websites, searching for the perfect gifts. Naturally, companies benefit immensely from this season, most notably through increased consumer traffic and the consequent hope of new customers from this large-scale concurrent gift giving. Some stores, however, have further leveraged this seasonal opportunity in hopes of extracting all possible benefits. Specifically, stores located on Manhattan’s 5th Avenue are gifted with a significant locational advantage: 5th Avenue. This iconic street floods with people during the holiday season for two main reasons: shopping in the extravagant shops and visiting the elaborate and, possibly more iconic, window displays. 

In the business world, this expected massive influx of shopping traffic is a marketing goldmine. Your audience will be there, and now it is up to the companies to market their products as best as possible and/or create a holiday-themed display straight out of someone’s wildest dreams. The goal is to create a window display that entices people to walk into the store and purchase their products. Often, these products are blended into the display very conspicuously, thus achieving the goal of failing to be an obnoxious advertisement, while keeping peoples’ attention long enough that they will want to come inside and see more. Below are some example window displays. If you were walking down 5th Avenue and saw these displays, which of these would most influence your shopping behavior?

Tiffany and Co. featuring their iconic blue box

Lord & Taylor Fifth Avenue

Saks Fifth Avenue

Adjusting to the Cold

By: Maggie Reade

This year, Daylight Savings Time ended on Sunday, November 7 at 2 am. When the clocks were set back an hour, we got an extra hour of sleep (yay!) However, the downside to all of this is that we’re also going to get darker winter evenings. Finding ways to stay positive during these times can sometimes be tricky; because of this, I interviewed some of my peers and asked them for some recommendations on how they cope with their “winter funks.” Here are some ways to stay cozy, motivated, and adjust to the darkness on these upcoming chilly nights! 

1.Make some tea! - Amelia

Making tea either in your dorm or in the dining hall is a great way to keep warm. An electric tea kettle is a great buy and bringing mugs and different teas from home is super easy. It's a nice study beverage and super easy to make whenever you want to chill out! A nice chamomile before bed is life-changing, trust me. 

2. Keep your feet warm! - Ava

Keeping your feet warm in the winter is a necessity. Investing in a nice pair of winter boots will leave you with no regrets when you’re walking to class. Wearing uggs to absolutely everything is also a great way to go and highly encouraged. In the dorm, throw on a nice pair of wool socks or wear fuzzy slippers. 

3. Exercise! - Maggie 

Finding some method of movement can be really beneficial for your mental and physical health. It relieves so much stress and leaves you feeling rejuvenated after. It can be such a force to go to the Rec Center because of the cold but it’s so worth it in the long run. Even just going on a walk around campus is perfect as well.  

4. Layers! - Mary  

Layering is an amazing way to retain heat! Whether you're going to class or the dining hall, being prepared for the cold is so much better than taking one step outside and the weather is too cold to function. When you layer properly, you can go out and enjoy the beautiful New England winters that we are so lucky to have here in Amherst! 

Transitioning to the dark, cold days are tough so finding ways to stay warm this winter is a step in the right direction.

Top 3 Best Desserts to Bring to Thanksgiving Dinner

By: Abbigale Mello

Whether you are attending a family dinner, a Friendsgiving, or you just feel like baking, a dessert is always a delicious and popular item to have. Coming from someone with a huge sweet tooth, I am going to share my favorite desserts to bring to a Thanksgiving dinner. These recipes are all quick, easy, and extremely delicious! 

Starting off with my favorite, we have…

Homemade Apple Pie - https://www.inspiredtaste.net/43362/apple-pie/

This simple recipe guarantees perfectly cooked apples surrounded with a thick gently spiced sauce.

Ingredients: 

  • Pie dough for top and bottom 9-inch pie, chilled, see our Flaky Pie Crust Recipe

  • 4 to 4 ¼ pounds baking apples (7 to 8 apples), see notes for suggestions

  • 1/2 cup (100 grams) light or dark brown sugar

  • 1/2 cup (100 grams) granulated sugar

  • 1/4 teaspoon fine sea salt

  • 1 teaspoon ground cinnamon

  • 1/4 teaspoon ground ginger

  • 1/4 teaspoon ground cardamom

  • 1/4 teaspoon ground allspice

  • 1/4 teaspoon freshly grated nutmeg

  • 2 tablespoons cornstarch or use 4 tablespoons tapioca flour/starch

  • 1 tablespoon butter

  • 1 egg

Instructions:

MAKE APPLE FILLING

Peel, and then cut the apples in half. Remove the cores, and then slice apple halves into thin slices, about 1/4-inch thick. Place the apple slices into a very large bowl.
Scatter both sugars, salt, and spices over the apples, and then use your hands to toss them, coating the apple slices as much as possible. Set aside for 1 hour at room temperature.

PREPARE PIE CRUST

Roll out the first half of pie dough on a lightly floured work surface. To prevent the dough from sticking and to ensure uniform thickness, roll from the center of the dough outwards and keep lifting up and turning the dough a quarter turn as you roll. Check for the correct size by inverting the pie dish over the dough. The dough should be about 1 1/2 to 2 inches larger than the dish.
Being careful not to stretch it, place the dough into the pie dish, and then trim overhanging dough to within 3/4-inch of the edge of the dish. Refrigerate while you make the pie filling.
Roll out the second half of the dough to a similar size as before and transfer it to a large parchment-lined baking sheet. Keep this in the refrigerator until needed.

PREPARE OVEN 

Position an oven rack towards the center of the oven, and then heat the oven to 400 degrees Fahrenheit (200C).

ASSEMBLE PIE

Toss cornstarch (or tapioca) with the apples. Transfer most (if not all) of the apples into the prepared bottom crust, using your hands to really pack them down into the pie. Fill the pie until apples are mounded at the same height as the edge of the pie crust. If you have too many apples, save them (see notes).
Pour the juices that have accumulated at the bottom of the bowl over the apples. (If it looks like there’s more than 3/4 to 1 cup of liquid, you might want to leave some behind, see notes below). Cut a tablespoon of butter into 8 or so small pieces and dot them over the pie.
For a double-crust pie, place the second pie dough round over the filling or cut it into strips and lattice the top (See our video in the article above or read this tutorial for how to lattice pie crust). If you are not adding a lattice crust and instead are adding the top crust in one piece, use a sharp knife to cut a few slits in the top of the crust to allow steam to vent.
Trim excess dough from the top crust or lattice strips, and then fold the overhang underneath itself, forming a thick rim. Press it together or crimp it with your fingers (or use a fork).
Whisk the egg with a tablespoon of water, and then use it as an egg wash by lightly brushing the top crust. This adds shine and helps the crust brown.

BAKE PIE

Place the prepared pie onto a baking sheet lined with parchment paper (this can be the same lined baking sheet used for chilling the top crust). Bake the pie for about 75 minutes, turning a few times for even browning.
If you notice that the pie crust is browning too quickly, mold a large piece of foil over a bowl that’s been placed upside down to make a foil dome. Place the foil dome over the pie for the remaining bake time. This will slow the browning.
Apple pie is done when the juices are bubbling through the vents of the top crust or lattice. If you do not see bubbles, the pie needs more time. Another way to check for doneness is to use an internal thermometer. Pierce the pie in the middle then test the temperature. The pie is done when it reads 195 degrees Fahrenheit (90C). Piercing the pie is also a nice indication of how soft the apples are. If they feel too crunchy, the pie needs more time.

SERVING

Be sure to cool the pie, without slicing into it, for at least 1 hour, preferably longer. Keep in mind that the pie filling does not fully thicken until it is completely cooled. So, for the absolute best results, cool the pie to room temperature, and then place it into the refrigerator for an hour or two.
Waiting to cut into the pie until cool will prevent a soggy slice.

STORING AND LEFTOVERS

Leftover pie will keep, at room temperature, for 2 to 3 days or in the refrigerator up to a week. Rewarm slices in a 350 degree Fahrenheit oven for 5 to 10 minutes before serving them.

Flaky Pie Crust Recipe - https://www.inspiredtaste.net/22662/flaky-pie-crust-recipe/

Ingredients:

  • 2 ½ cups (325 grams) all-purpose flour

  • 1 teaspoon kosher salt

  • 1 tablespoon sugar, optional

  • 1 cup (230 grams) very cold unsalted butter, cut into 1/2-inch cubes (2 sticks)

  • 4 to 8 tablespoons ice water

Instructions:

  1. Add 1 1/2 cups flour, salt and sugar (optional) to a medium bowl. Stir 2 to 3 times until combined.

  2. Scatter butter cubes over flour and mix briefly with a fork or spatula to coat the butter with flour.

  3. Cut the butter into the flour with a pastry blender, working mixture until the flour has a coarse, mealy texture similar to fresh bread crumbs. About 1 – 2 minutes.
    Add remaining 1 cup of flour. Work butter and flour with the pastry blender until flour is evenly distributed. About 20 seconds. (Dough should look crumbly with pea-sized pieces).

  4. Sprinkle ice water over the mixture — start with 4 tablespoons and add from there. Using a rubber spatula, press the dough into itself. The crumbs should begin to form larger clusters. If you pinch some of the dough and it holds together, it’s ready. If the dough falls apart, add 2 to 4 more tablespoons of water and continue to press until dough comes together.

  5. Remove dough from bowl and place in a mound on a clean surface. Work the dough just enough to form a ball. Cut ball in half then form each half into discs. Wrap each disc with plastic wrap and refrigerate at least 1 hour, and up to 2 days. You can also freeze it for up to 3 months (just thaw it overnight in the fridge before using).

 

Pumpkin Cake Roll - https://chocolatewithgrace.com/pumpkin-cake-roll/

Ingredients:

For the Cake

  • 3/4 cup all-purpose flour

  • 1/2 teaspoon baking powder

  • 1/2 teaspoon baking soda

  • 1 teaspoon pumpkin pie spice

  • 1/4 teaspoon salt

  • 3 eggs

  • 1 cup granulated sugar

  • 2/3 cup pumpkin

  • Powdered Sugar for sprinkling on the towel

For the Cream Cheese Filling

  • 8 ounces cream cheese softened

  • 1 cup powdered sugar

  • 6 tablespoons butter

  • 1 teaspoon vanilla extract

Instructions:

  1. Preheat oven to 375°F. Prepare a 15 x 10 in jelly roll pan by greasing and lining it with waxed paper. I lightly greased the wax paper after putting it in the bottom.

  2. To make the cake whisk together the flour, baking powder, baking soda, pumpkin pie spice and salt in a medium bowl. Beat together the eggs, sugar and pumpkin, separately in a large bowl. Gently fold in the flour mixture into the wet ingredients. Stir until just combined.

  3. Pour the batter into the prepared baking pan. Bake for 12-14 minutes or until a toothpick inserted comes out clean. This cake is thin and will bake quickly so keep an eye on it. While baking, prepare a light cotton kitchen dish towel by dusting it generously with powdered sugar.

  4. When the cake is done, immediately loosen and flip out onto the cotton dish towel. Peel off the wax paper and roll the cake up in the towel, starting with the narrow end.

  5. Let cool completely on wire rack. Meanwhile, prepare the cream cheese filling. Beat the softened cream cheese with the sugar and butter and vanilla, until light and fluffy.

  6. When the cake is cool, unroll it from the towel and carefully spread the filling onto the cake. Re-roll the cake tightly. Dust with additional powdered sugar if desired. Chill for at least 2 hours before serving. Slice into 1 inch slices.

 

White Chocolate Cranberry Walnut Cookies - https://www.aheadofthyme.com/soft-and-chewy-white-chocolate-cranberry-walnut-cookies/

These soft and chewy white chocolate cranberry walnut cookies are beyond simple to prepare!

 

Ingredients: 

  • 2 cups all-purpose flour

  • ¾ teaspoon baking soda

  • ½ teaspoon salt

  • ¾ cup dark brown sugar, packed

  • ½ cup granulated sugar

  • ¾ cup unsalted butter, melted and cooled

  • 1 large egg

  • 1 large egg yolk

  • 2 teaspoons vanilla extract

  • 1 cup dried cranberries

  • 1 cup walnuts, chopped

  • 1 cup white chocolate chip

Instructions:

  1. Preheat oven to 325 F. In a small mixing bowl, combine flour, baking soda, and salt, then set aside. 

  2. In the bowl of a stand mixer with paddle attachment fitted, mix together the brown sugar, sugar, and cooled, melted butter until well mixed, about 1 minute.

  3. Add the egg, egg yolk, and vanilla, then mix for 1 minute more. Scrape down the sides, then mix again. With the mixer running on low, add the dry ingredients and mix until just incorporated.

  4. Fold in the cranberries, walnuts, and white chocolate chips. Roll out cookies into balls using about 2 tablespoons dough for each, then place 2 inches apart on a parchment or silpat-lined baking sheet. Bake for 15 minutes, rotating the tray about halfway through cook time.

  5. Let cool for 10 minutes, then transfer to a wire rack to cool 5 minutes further.

Tips and Tricks for a Successful Class Registration

By: Tess Leonard

Shopping carts and ARR’s and curriculum plans, oh my! Yes, it’s that time of year again. Registering for spring classes is right around the corner, and with all of this scheduling jargon flying around it can feel a bit like you’re trapped in the haunted forest. But before you get overwhelmed, here are a few tips to help you secure a spot in all of your classes and stay on track to graduate. 

First, make sure you know exactly what time your enrollment appointment begins. To find this information, log into the Spire homepage and scroll down on the right to where you see “Enrollment Dates”. Here you will see the day you are scheduled to enroll in classes, and when you click details you will see the actual time you can begin (Most seniors will begin enrolling around November 8th and freshmen begin around November 29th). Definitely be sure to get on Spire as soon as your enrollment appointment begins so you have the best chance of getting into your desired classes. 

Next, prior to your enrollment date, prepare a shopping cart full of back up classes in case any of your classes end up filling up. If that is the case, a trick I like to use is to select “Waitlist if full” when I am adding some of the more competitive classes to my shopping cart. This way, even if the class does fill up, I will automatically be added to the waitlist for the class and still have a good possibility of making it into the class. 

Stuck on what classes you should be taking, or what requirements you have already fulfilled? One of my favorite tools to use in helping me keep track of my progress is the Academic Requirements Report, or ARR, located on Spire. Navigate to the ARR from the Spire homepage by clicking the “Other Academic” dropdown button to the left of your Class Schedule, and then selecting “ARR NoShopping Cart”. In your ARR you will be able to see all of your university level, college, and major requirements, and which ones you may have satisfied. At first glance, it might look quite confusing, especially if you are an underclassman and have not completed many requirements yet. But once you understand how to read it and you start satisfying some of your required courses, it can be really helpful to quickly find what classes you still need to take in order to stay on track.

Additionally, Curriculum Plans that can be found on the Isenberg website lay out a map of all of your required courses in a clear and concise way. Some students like to keep a copy of this in their documents or print out a hard copy to help them keep a record of their classes as they go. If you find yourself really struggling to find classes to take, some of my favorite general education courses were Botany for Gardeners (STOCKSCH 100-01) and African American Literature and Culture (AFROAM 151). 

Remember, all credits are going towards helping you graduate, so try not to think of any class as a “waste of credits”. Another thing to keep in mind is that you can continue to add, swap, and drop your classes up until the add/drop period ends, which will be Monday, January 31st. One final tip is that Isenberg has a new group of Advising Peers who are student peers trained in advising and specialized in enrolling for classes. Take advantage of their expertise by making an appointment with them on Navigate! Good luck with enrollment!