By: Melanie Rosenblatt
Brands are constantly changing and evolving from partnerships to new product launches. Ranging from skincare to fashion, brands are unpredictable. Here are some of the most fascinating changes within fashion/skin care brands that have recently surfaced in the media!
Burberry x Minecraft
One recent brand partnership that caught my attention is the Burberry Minecraft collection being advertised across various social media platforms. This collection includes a variety of pieces with Minecraft elements. The classic plaid Burberry printed scarf with Minecraft bees on it, a Burberry tee shift with a Minecraft character in the background and many other new designs. This collection is unique and out of the ordinary because it features the widely known pixelated design of the game that is recognizable. Minecraft also added a Burberry game feature like the Burberry printed block, so the collaboration promotes both brands on their platforms.
Asics x Solana
The sneaker brand, Asics’, has made a huge technological change within their newest sneaker launch. Their new sneaker has been created alongside a blockchain network provider called Solana. This sneaker will
only be available for purchase with crypto currency, so buying it in store with cash is not an option. For a mainstream brand, this is extremely revolutionary as this is one of the first movements that is pushing Web3 interface. With each purchase, each customer will be gifted with a special NFT.
Lush x Stranger Things
Lush, a reputable skincare company which is a familiar brand to us, has launched a brand new line likely to excite Stranger Things fans. They have unveiled two new bath bombs called the ‘D8’ and the ‘Rift’. One resembles the dice used in Dungeons and Dragons, a key part of the show engraved with the number eleven to represent the main character, Eleven. The other dice the ‘Rift’ represents the inside out and the rip that was formed between the dimensions. This collection comes in a duo set and features two specialty cards related to the show.
It is interesting to see how brands collaborate with one another in order to market their products, and get consumers interested! These partnerships catch people’s eye because of the bizarre combos.
Sources: https://fashionunited.com/news/fashion